Senior Marketing Expert (m/w/d), Germany

GBS is a distinguished provider of e-mail and collaboration security solutions in Germany with almost 30 years of experience in data protection, productivity and compliance. We are recognized as a leader in cyber security solutions, particularly in the areas of Data and Collaboration Security by top market researchers in Germany and by our partners. GBS offers one of the most comprehensive next-generation solutions for e-mail productivity, compliance and multi-level protection of e-mail communication and data exchange across different collaboration platforms. GBS is part of DIGITALL – a digital leader born from two technology and business driven consulting companies with more than 20 years of success and experiences on the global market.

YOUR JOB

For our Product Marketing team in GBS we are looking for an experiences and motivated team player to join as a Senior Marketing Expert. As a Senior Marketing Expert, you will be part of the Product Marketing team and responsible for:

  • Creating marketing planning in collaboration with the Product Managers and Sales Team. Participating in budgeting process and ensuring the appropriation of the approved budgets;
  • Work together with the Product Managers and Sales Dept. in improving the buyer profiles, target audiences, customers’ feedback.
  • Demonstrate deep knowledge of the products and translate the products’ values in marketing messages. Optimize end-to-end user experience across multiple channels and touch points.
  • Leading and executing of the marketing activities for brand awareness, product/s positioning and lead generation based on the strategy and planning.
  • Managing the digital channels and advertisement platforms. Execution, evaluation and optimization of online campaigns.
  • Tracking on online marketing measures, reporting on the effectiveness of the campaigns, implement improvements and best practices for SEA and SEO.
  • Collaborate with agencies, medias and other 3rd parties to execute ads and other marketing activities;
  • Coordination and execution of local events – inhouse and 3rd party; face-to-face, digital or hybrid.
  • Ensure the proper execution of marketing materials and collaterals in collaboration with the Copy-writers and the Product Teams.
  • Work together with the Graphic and Web design, Copy-write and Development teams to ensure the execution of the marketing activities.
  • Supporting the Channel Partners Dept. with marketing campaigns
  • Support in execution of the communication strategy (internally and externally).

Requirements

  • At least 5 years of experience in Product marketing
  • High affinity and knowledge in web marketing: SEM (SEA and SEO) and SMM (SMA and SMO).
  • Creative and communicative team player that has independent, motivated and committed working style.
  • Understanding of the IT and Cyber Security areas is a big advantage
  • Experience with HubSpot or other Marketing Automation Tool is an advantage
  • Very good written and spoken expression, copywriting experience is an advantage.
  • Very good knowledge of English is a must.